What your website has to meet in 2026 and 2027.

Accessibility since June 2025, AI labelling since August 2026, German e-invoicing from 2027. If your site serves people in the EU, here is every rule with its date, its legal basis and whether it reaches you, plus the post where we explain it in full.

As of 23 September 2026. We update the overview whenever something changes.

Rules
6 at a glance
Period
2025 to 2028
Area
EU, focus on Germany
As of
23 September 2026
Since or from Rule Who it applies to Legal basis Read more
in force Consent before storing or reading non-essential data on the device Every site that uses cookies or similar for statistics, video embeds, maps or ads ePrivacy Directive, Art. 5(3)
in force Privacy notice Every site that processes personal data of people in the EU GDPR, Art. 13
28 June 2025 Accessibility to WCAG 2.1 AA Online shops, bookings and contracts with EU consumers, micro service providers exempt European Accessibility Act Accessible website
2 August 2026 Disclosure for AI images that would pass as real, and for AI chats Anyone publishing such content or running an AI chat for people in the EU EU AI Act, Art. 50 Labelling AI images
1 January 2027 Issue B2B invoices as e-invoices Businesses established in Germany with prior-year revenue above 800,000 euros German VAT Act, § 14 German e-invoicing 2027
1 January 2028 Issue B2B invoices as e-invoices Every other business established in Germany German VAT Act, § 14 German e-invoicing 2027

Accessibility under the European Accessibility Act

The European Accessibility Act has applied since 28 June 2025, implemented by national laws such as the BFSG in Germany and Ley 11/2023 in Spain. For websites the key case is e-commerce with consumers: online shops, bookings and contracts signed online. The yardstick is WCAG 2.1 level AA. Microenterprises providing services, with fewer than ten employees and no more than 2 million euros in turnover or balance sheet total, are exempt. Businesses in scope also need an accessibility statement. How we test it is on the accessibility audit page.

AI disclosure under Article 50

Since 2 August 2026, Article 50 of the EU AI Act has applied. Photorealistic AI images that resemble existing people, places, objects or events and would pass as real need a visible notice next to the image. If you run an AI chat, people have to know that an AI is answering. Clearly drawn illustrations, diagrams and icons need no notice. How we go through a site is on the AI labelling check page.

Cookies and device storage

The ePrivacy Directive requires consent before a site stores or reads information on a device, unless that is strictly necessary for the service the visitor asked for. Statistics tools, video embeds, maps and ad networks usually trigger it. A site without such components needs no banner. Germany implements the rule in § 25 TDDDG, Spain in Article 22.2 of the LSSI.

German e-invoicing

Since 1 January 2025 every business established in Germany has had to be able to receive e-invoices. From 1 January 2027, businesses with more than 800,000 euros in prior-year revenue must issue B2B invoices as e-invoices, from 1 January 2028 everyone else. A PDF does not count; valid formats are structured ones such as XRechnung and ZUGFeRD from version 2.0.1, except the MINIMUM and BASIC-WL profiles. A company without a German establishment is outside the mandate.

Legal note

This overview reflects the state of 23 September 2026 and is no substitute for legal advice. Whether a rule reaches your business depends on the details.

Sources

Common questions about website compliance

Do EU rules apply to a website run from the US?

Several of them do. The European Accessibility Act covers services offered to consumers in the EU, the AI Act covers AI output used in the EU, and the GDPR covers the personal data of people in the EU when you offer them goods or services. The German e-invoicing mandate is the exception: it only covers businesses established in Germany.

Which rules apply to a small brochure site without a shop?

A privacy notice as soon as the site processes personal data, which a contact form already does. Cookie consent as soon as it stores anything that is not strictly necessary. AI disclosure once photorealistic AI images appear. Accessibility rules under the EAA usually do not reach a site without sales, bookings or contracts.

Do these rules apply in Switzerland?

Switzerland is not an EU member, so the EU rules do not apply to Swiss businesses as such. As soon as you sell to people in the EU, the rules of the countries you sell into apply.

Want to know which of these apply to you?

Send us your website address. Within 24 hours you get a read on which rules reach you and what is missing.

Get your site checked