New website, same rankings.

A relaunch rarely loses the design. It often loses visibility. We map every old URL to a new one, redirect it properly and keep an eye on Search Console afterwards. If you want, the site moves off WordPress along the way.

Plan a relaunch How we work

You hear back within 24 hours with a read on scope and timing.

Price
from 1900 €
Redirects
301 for every URL
Platforms
Grav or WordPress
Afterwards
4 weeks of monitoring
Who it is for

A fit if one of these sounds familiar

01

The site is showing its age

It drags on phones and looks dated, yet people still find it. You want to keep it that way.

02

WordPress takes more upkeep than it gives

Updates, plugins, security holes. You want out, or at least a lean WordPress setup.

03

The relaunch needs a date

It has been dragging on for months, and everyone is waiting for a launch date they can count on.

How we work

Inventory first

A relaunch starts with the old site. We collect every URL from three sources: the sitemap, Search Console and a crawl of the live site. On top of that come the URLs the old system generated by itself that never appear in a sitemap, on WordPress for example categories, tags, author pages, feeds and attachment pages. For each one we note whether it brings visitors or links from other sites.

Every old URL gets a target

The inventory becomes a list, old on the left, new on the right. Every URL with visitors or links gets the page with matching content as its target. Whatever no longer exists points to the closest related page. The home page is the target only when nothing else fits.

Redirects are permanent 301s, without chains, and they cover the small variants: with and without a trailing slash, with and without www, http and https.

Launch day and the weeks after

On launch day the redirects go live, the new sitemap goes to Search Console, and we check a sample of old URLs by hand. After that we watch the error and indexing reports for four weeks. A few weeks of fluctuation are normal; URLs that lead nowhere get fixed right away.

How it went on our own site, including the mistake that sat live for a week despite the list, is in Website relaunch without losing rankings.

Off WordPress, or not

We moved our own site from WordPress to Grav in July 2026, a flat-file system with few moving parts. Why, and when WordPress is still the right call, is in We moved our own site off WordPress. For your relaunch that means we build on whatever fits your site, and that can be a lean WordPress too.

A relaunch is a good moment to take care of the rules websites picked up between 2025 and 2027. That is why the new site is built accessible to WCAG 2.1 AA. What else belongs on the list is on Website compliance.

What is included

What the relaunch covers

  • Inventory
    Every URL from the sitemap, Search Console and a crawl of the old site.
  • Old to new mapping
    A target for every URL, including categories, feeds and attachment pages.
  • Redirects
    Permanent 301s, no chains, with and without trailing slash.
  • Content
    Moved, trimmed or rewritten, with a title and description per page.
  • Technical base
    Fast load times, structured data, sitemap, accessible to WCAG 2.1 AA.
  • Launch day
    New sitemap submitted, old URLs spot-checked.
  • Monitoring
    Four weeks of errors and indexing in Search Console.
  • Handover
    So you can maintain the new site yourself.
Process

From inventory to monitoring

  1. Step 1

    Inventory

    We collect every URL of the old site and see which ones bring visitors and links.

  2. Step 2

    Build

    The new site takes shape, and the old to new map grows alongside it.

  3. Step 3

    Launch

    Redirects live, new sitemap submitted, samples checked.

  4. Step 4

    Monitoring

    Four weeks of watching errors, indexing and clicks.

Questions

What people usually ask first

Will I lose my rankings in a relaunch?

When every old URL permanently redirects with a 301 to the matching new page and the content survives, visibility usually holds. A few weeks of fluctuation are normal. Sites lose visibility mostly where old URLs lead nowhere.

Do I have to leave WordPress?

No. WordPress is a good fit when many people edit content or when a WooCommerce shop has to run. For smaller company sites we like Grav, a flat-file system with little upkeep. Which one fits is something we settle in the first call.

What does a relaunch cost?

A relaunch of up to six pages starts at 1900 euros and runs on the Website in two weeks process. Larger sites get their own quote at a fixed price, set after the first call.

What happens to my domain and email?

The domain stays yours, and we leave the email records alone during the move. We only change where the website points, and we check beforehand that the email records stay untouched.

More posts

Is a relaunch coming up?

Send us your site address. Within 24 hours you get a read on scope, price and timing.

Plan a relaunch